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Marketing Your Call Center Archives
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Oct 8
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Oct 5
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Comparing business to warfare has gone out of fashion. Fewer CEOs are reading Leadership Secrets of Attila the Hun than they used to. I was never sure how that would apply to my job. Was there going to be a...
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Oct 4
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Even in call center management, suspicion can sometimes be good. If the alternative is complacency. Complacency in the face of competition can lead to defeat.As we commemorate the launch of Sputnik, the first human satellite, fifty years ago, our first...
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Sep27
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I'm a fan of micro- segmentation in marketing, but Nike's latest shoe has reached a new level. They discovered that Native American feet are much wider and higher than the average American, so they developed the Nike Air Native N7...
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Sep20
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Most call center agents are encouraged (required) to "brand the call" by including the name of the company in the opening and closing of the call. But others are expected to include the company's latest advertising tag line as well,...
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Jul30
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This week, we'll be talking with Ken Carlon, Chief Executive Officer of Optima, the contact center and telemarketing unit of Omnicom's Star Marketing Group. His company manages call centers and telemarketing centers for other companies - he's an expert in...
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