CallCenterScript: Marketing Your Call Center Archives

Marketing Your Call Center Archives

Oct 8	War games in the call center Michael Moser October 8, 2007 Know More: Marketing Your Call Center Marketing Your Call Center In war games, the military has a blue team and a red team. Both teams are part of the same armed forces, of course. But for the purpose of the game, they are enemies. Each team works as hard as... Continue Reading Posted at 4:58 AM \| Permalink \| Comments
Oct 5	Defensive customer service for the call center Michael Moser October 5, 2007 Comparing business to warfare has gone out of fashion. Fewer CEOs are reading Leadership Secrets of Attila the Hun than they used to. I was never sure how that would apply to my job. Was there going to be a... Continue Reading Posted at 5:28 AM \| Permalink \| Comments
Oct 4	Sputnik 50 years ago: satellite or bomb? Michael Moser October 4, 2007 Even in call center management, suspicion can sometimes be good. If the alternative is complacency. Complacency in the face of competition can lead to defeat.As we commemorate the launch of Sputnik, the first human satellite, fifty years ago, our first... Continue Reading Posted at 5:43 PM \| Permalink \| Comments
Sep27	Nike Air Native: microsegmenting and marketing Michael Moser September 27, 2007 I'm a fan of micro- segmentation in marketing, but Nike's latest shoe has reached a new level. They discovered that Native American feet are much wider and higher than the average American, so they developed the Nike Air Native N7... Continue Reading Posted at 2:44 PM \| Permalink \| Comments
Sep20	Let's brand them, cowboys! Michael Moser September 20, 2007 Most call center agents are encouraged (required) to "brand the call" by including the name of the company in the opening and closing of the call. But others are expected to include the company's latest advertising tag line as well,... Continue Reading Posted at 5:24 AM \| Permalink \| Comments
Jul30	Making more money with your call center Michael Moser July 30, 2007 This week, we'll be talking with Ken Carlon, Chief Executive Officer of Optima, the contact center and telemarketing unit of Omnicom's Star Marketing Group. His company manages call centers and telemarketing centers for other companies - he's an expert in... Continue Reading Posted at 5:29 AM \| Permalink \| Comments
	Call Centers Moving to the Mall for Office Space Client Presentations in a Call Center Teleplaza

Marketing Your Call Center Archives

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