Devoted to the call center industry, the agents on the phones, and their managers

Catalog Choice, a free service that allows consumers to decide what catalogs should be delivered to their mail box.  This means less junk mail and it is indeed a wonderful project!

For businesses, they are then informed whether they should send it to their existing and prospect customers, perhaps saving on paper, ink to print in the presses or even your handy dandy inkjet and laser printers.

But, what scenarios and situations can this impact the call center?

Most catalogs, if not always, have two critical pieces of information found in the pack.  The website (if available) and a phone number to call for further inquiries and service.

Marketing has relied on this method and like any sales funnel, the more you send then you can have a higher success rate for consumers or businesses to be interested in picking up that phone to ask more about the product or service you are offering.

Fewer Calls to the Sales Queue
In the center, the sales division or queue is always filled with agents that are trained to not only provide more information but it is this one chance to have them interested enough to make a sale.

This might eventually cut forecasted calls and skew the expected numbers based on past experience when something is introduced into the market.  If not fully prepared, staffing might be an issue and will hit your financial expenses in the long run.

Increase in Sales Conversions
As one decides to be part of the marketing list, this can potentially increase sales conversions when they call in to ask about the product.  This is because the interest is very high and you’d expect more buyers than those who are calling in just to inquire.

This is just a few that would impact your operations.  Can you think of more?