
My own tech support group's hobby, because nobody else was willing to specialize in it, was working with tiny independent local phone companies who had telephone outages that involved our company. Probably the classic example involved Navajo Communications, a local phone company which served... well, it served Navajo Indians, of course (who call themselves the Diné). The outage meant that none of our mutual customers could make long distance phone calls, but since we only had fifty mutual customers, the problem disappeared under the radar. Our network technicians at our mega-company's nerve center never noticed the problem until we brought it up to them.
On a technical level, we were over our heads. We weren't trained to discuss inter-company contracts and orders. But when a misunderstanding about an order meant that fifty people on an Indian reservation in Arizona couldn't make calls, we had to do something. And helping fifty people - that wasn't over our heads.
The department for which we worked later moved to Argentina. I don't think there are many Navajos in Argentina. I hope there are some dedicated call center employees.






» Nike Air Native: microsegmenting and marketing from CallCenterScript
I've advocated micro-segmentation in marketing, but Nike's latest shoe has reached a new level. They discovered that Native American feet are much wider and higher than the average American, so they developed the Nike Air Native N7 shoe, even u... [Read More]
Tracked on: September 27, 2007 3:18 PM | Permalink to Trackback