« First call resolution can take time | Main | Non-work-related computer programs »

Jul 6
Acting locally, calling globally

When I became a call center representative for a long distance company, one of my favoritemaps_pa.jpg tools was a website that showed LATA maps (local access transport areas). Within those boundaries, the local phone company probably would handle the call. Outside them, the call was long distance.

Customers had trouble understanding the concept, but I loved using the maps to explain it to them. "If you call from Altoona to Johnstown, your local phone company handles the call. If you call to Harrisburg, we would handle it."

Customers seemed to soften and brighten when I began mentioning nearby towns. So I began recommending to our representatives that they try to insert a local geographical reference into every call.

How have you been able to make your customers feel at home with your call center, even if it's miles away from their home?

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« First call resolution can take time | Main | Non-work-related computer programs »

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