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Dec30
Virtual Representatives will Hurt Customer Satisfaction

Virtual AgentKrissy of BPO Tiger discusses virtual representatives being the biggest threat to the outsourcing industry.  Companies have started this a few years back and now one of the largest call centers, Convergys will be utilizing a mix of human interaction and virtual representatives.

Should we start worrying? NO.

The concept is sound but with the current trend of “delighting” customers (and believe me it’s not going to change anytime soon), this concept will not affect the industry nor will it be a popular choice.  Yes, it helps the businesses cut costs and it “avoids” outsourcing more work, but it will not help companies retain their clients.

A lot complain about not understanding agents because they don’t speak English very well.   What would happen then when you hear a computerized voice answer you instead?  This reminds me of Adobe’s Acrobat Reader that allows one to read the text.  I tried it once and never used it again.  I bet this will be the same level of customer experience a business can expect.

If you are thinking of implementing it, I urge you not to.  Create jobs, train and satisfy your customers.  Believe me, you’ll be satisfied with your bottom line without this option.


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» Web chat for customer service from CallCenterScript
Some customers prefer to chat with customer service reps online, rather than calling them on the phone. The Citrix GoToAssist system is popular among help desk reps because it includes chat, screen-viewing, and ScreenSharing. But chat is also becoming ... [Read More]

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