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Aug26
Leaving Voice Mails for Telemarketing

Telemarketers often get a lot of voicemails, most especially if they start calling consumers during business hours.  This is frustrating because the stress is tremendous on the floor just to meet the quota.

But, do companies ask the agents to leave voicemails when they get connected to one?  Is this worth a callback?  Logic tells you, it’s just a waste of time.  I beg to differ though.  Our agents manage to get more sales from callbacks than waiting for a person to pick up the phone.  So, how is it done?

It’s important to leave a message that is personalized to the caller.  When you are a veteran, you know researching and knowing your prospect is a must.  Anything you find should be part of your message.  A common mistake would be the professional scripted message, where you expect to state your name, company, your product or reason for calling and a callback number (if available).  Personalization is the key. Yes, you still need to state the basic info when leaving a voicemail but include your personal note.

Don’t give away too much information about your product or service.  Keep them hanging!  The message should be interesting enough for them to think about.  The voice matters too.  Be confident but don’t sound as if you’re itching to get a callback.  Let them feel that you respect their time and space, but still make it convenient for them to call back if something triggers the thought of calling you back.

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« Handling Abusive Customers, Part 2 | Main | Teaching Someone Over the Phone is Not An Easy Task »

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